The days of smelly garbage boxes could be coming to an end.
Seven years ago, rescue Rebecca, 32, assembling a kit that helps to train cats to use the toilet called CitiKitty. Now your company - which has made $700,000 in sales, and so far - is projected at $ 1 million in revenue by yearend.
Talk of a royal flush.
This week, rescue will appear in the program of ABC "shark tank" for the second time.
The program, produced by Mark Burnett, known for "survivor" and "The apprentice" has entrepreneurs trying to persuade five wealthy businessmen, called "sharks" to invest in their business.
During his appearance on May 13, Kevin Harington invested $100,000 in CitiKitty for a return of 20% of the shares. But the publicity caused its sales to spike - bringing in $350,000 that same month. Demand forced recruitment of six temporary workers, part-time with orders rescue.
CitiKitty, which sells for $24.98 helps transition from litter box cats. The product - which consists of a series of trays - is full of garbage and inserted under the toilet seat and at the mouth of the convenient. The first tray is solid; but follow-up trays have holes of increasing size in the center of them, which means the tray and disappears from the litter over time. In the end, the cat is using the toilet without a basket or garbage.
Most people were introduced to a cat with WC in "Meet the parents," the 2000 comedy starring Robert De Niro and Ben Stiller. In this film, the character of Niro owned a cat of the Himalayas called "Mr. ash" that squats in the toilet and relieves himself.
The image was surprising but intriguing to many owners of cat litter box cleaning.
"Cats are the animal companion number one and that there is a big market", said Jason Merithew, a spokesman at the American Hospital Association in animals, who admits that he believes about springing for a toilet-training kits for your cat, especially to avoid cleaning the litter box.
"Pet-health perspective is very important to clean the litter box daily." "If it is a dirty litter box, it could cause some problems where the cat can not go there and start to relieve themselves elsewhere."
A toasted bread from the trash
To share a small apartment in Manhattan with her husband, rescue had the idea of CitiKitty.
"As soon as you have enough space for your winter jacket, and much less a box of sand," said the rescue. So she got rid of his box of sand, filled with a pan roasted cat litter and was placed inside its toilet. Soon, Samantha, her 11 year old cat, was jumping into the bathroom to do their business.
"I knew from the outset that Samantha tinkled that millions of people who want to do this," he said.
Two similar products - one costs $100 and the other lacked clear instructions - left plenty of room for adaptation, said. Videos about procedures are published on CitiKitty.com.
He always enjoyed rescue, who studied business and graphic design at the University before working in a software development, product design company. While his high school classmates read novels on the beach, rescue had stuck her nose in books about corporate branding.
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Even so, wasn't easy transition to being an entrepreneur. "No I launched a product before and felt that he had much to learn," said the rescue. "I was very fortunate in having one of the head-turning, 'wow' factors".
After quelling the $20,000 of his own money - mainly used for web design and graphic design while his family loaned warehouse space: CitiKitty was profitable within 30 days with low overhead. This summer moved the business from his home north of Philadelphia. She also hired its first employee last fall. He chose a company close to the House to monitor the process.
"The last thing you want is to make this great execution in China, signing him, and when it gets here in a container is wrong," said ransom. "My manufacturer is located 30 minutes from me, and everything that is going on I know."
Will soon sell the kit at select Walgreens retail outlets; It is now available through CitiKitty.com, Walmart, close to 200 stores of pets nationwide and several markets dedicated to pet products online.
She did not stop there. In "meet the parents", Mr. Jinx didn't know how to empty. And rescue - always in search of other business opportunities - happened a complementary product to its toilet-training kit to solve this problem: a BALDEADORA automatic toilet activated by a sensor movement ($189).
She recently left a line of candies for cat: striped tuna tuna flakes fished in Asia.
"I've never seen a cat go crazy as a pleasure," said.
See this article on CNNMoney
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